EUPE Corporation Berhad

Delivering Better Living Spaces

For the past 24 years, EUPE Corporation Berhad has been spearheading development in Kedah, where it has developed over 20,000 homes. Its story began during the recession of the mid-1980s, when EUPE Kemajuan Sdn Bhd was founded by Dato’ Beh Heng Seong and Dato’ Tajudin Haji Hashim in response to the Kedah State Government’s call for the private sector to meet the housing needs of the low income group. This led to the creation of Taman Ria, which was then the largest development in Malaysia with over 3,000 units.

Managing Director Dato’ Beh Huck Lee holds a Bachelor of Commerce and a Bachelor of Engineering

(First Class Honours) from the University of Western Australia. Prior to joining the Group, he was attached to Hewlett-Packard. Taking over the Group in 1995, he consolidated operations, injecting all 13 of its  companies into its present form as EUPE Corporation. When the company was listed on the main board of the KLSE in 1997 with a paid-up capital of RM128mil, Dato’ Beh became the youngest Managing Director of a listed vehicle in the country, at age 27.

Today, EUPE Corporation Berhad has divisions in Property Development, Civil Engineering/Construction, Property Management, Property Investment as well as Hotel and Golf Course Operations (Cinta Sayang Resort and Hotel). Under the leadership of Dato’ Beh, the Group next plans to expand from its base in Kedah to Kuala Lumpur. Dato’ Beh has complemented the Group’s historical township forte with a more

lifestyle-oriented and green approach to development. This approach can be seen in Sky Residences, the Group’s condominium in Cinta Sayang, which was the first building in Malaysia to be awarded the Leadership in Energy and Environmental Design (LEED) certification by the US Green Building Council.


View Projects

Flagship Projects: • Sky Residences • Cinta Sayang Resort Homes • Astana Park Homes • The Somerset • Bandar Seri Astana
Past Projects: • Cinta Sayang Resort and Hotel • The Carnivall Water and Land of Excitement • The Persiaran Cinta Sayang Homes • The Taman Ria township • Taman Ria Jaya I, II & III townships • Persiaran Cinta Sayang • Taman Ria Jaya Light Industrial Park • Taman Ria Jaya Commercial Centre • Taman Kelisa Ria I & II • Taman Ria Padang Serai • Taman Ria Indah • Taman Ria Murni • Bukit Makmur Light Industrial Park • Wisma Ria • Puncak Surya • Taman Ria Mesra I & II
Sneak Preview: • Alma Hillpark, Penang • The Resonance, Bangsar South Kuala Lumpur
Contact: 5th Floor, Wisma Ria, Taman Ria, 08000 Sungai Petani, Kedah Darul Aman, Malaysia. • Tel: (604) 441 4888 • Fax: (604) 441 4548 • Facebook:

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